When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’. When Special leads a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. These investments are usually steep, costing a company Special leads upwards of $15K for a basic sponsorship. Don’t get me wrong, these types of events are very beneficial for a company.
Field events allow a company to have intimate interactions with prospects and customers, without the distraction of a large conference. Here are four reasons why every company should host its own field events: 1. Attendees are there specifically for your brand It goes without saying that large conferences have the potential to produce a lot of leads. So though your company’s field events may cater to much fewer people, the point is that these folks are there in the first place specifically to get to know your brand better. They are already Special leads interested; all you need to do is
Field events allow a company to have intimate interactions with Special leads prospects and customers, without the distraction of a large conference. Here are four reasons why every company should host its own field events: 1. Attendees are there specifically for your brand It goes without saying that large conferences have the potential to produce a lot of leads. So Special leads though your company’s field events may cater to much fewer people, the point is that these folks are there in the first place specifically to get to know your brand better. They are already interested; all you need to do is